Once upon a
time...

An 11-year-old girl got a pink Dell laptop as a Christmas present. Fast-forward through late-night creative sessions, a degree in Visual Communication, and a freelance hustle that funded her college iced coffee addiction. Here we are today!

Spoiler: She still designs, but now she charges real money.

She sounds cool

It all started with Microsoft

We've come a very long way since

View My Recent Work

The Good Old Days

My first design tool? Microsoft Word - where I created birthday party invites that slayed the elementary school social scene.

First Creative Biz

Soon after, I started selling paintings, prints, and even logos (YAS, logos!! turns out little me was onto something).

The College Hustle

Traded glitter clip art for kerning and Pantone swatches. Also funded my iced coffee addiction by freelancing logos between classes.

The Lightbulb Moment

Graduated in 2021, worked for others, then thought: “Why not make my own rules?” So I did. Alfi Designs was born, a design studio where I help passionate brands tell visual stories.

Trusted by design teams

I’ve had the joy of collaborating with startups and my dream brands